千葉県柏市にある一級建築士事務所 游工房。オリジナルキッチンと天然素材のデザインリフォームを提案しています。

2007年07月12日

居酒屋の作り方-2


どの様な店にするか?

規模・予算・立地の特性・ターゲット・客単価・商品構成・提供するサービス・・・・。

そうした各条件を、‘ある形’にまとめていかなくてはなりません。

条件を整理して、行き着く‘マーケッティング的な形’というのも  あると思います。

もう一つの大事な点は 結局‘どんな店がやりたいんだ’ということです。

繁盛店は、有形無形にそういう意志(こんな店をやりたいんだ!)を持っている、
ということに他ならないと思います。

新しいタイプの店が次から次へと出現しています。

魅力があり、鮮度の落ちない店を作りたい。

2階との使い分けも考える必要がありますが、営業・実践の中から答えが出てくるでしょう。

私の仕事は、主にハードのデザイン。 
デザインについて重要と思われる点を、アットランダムにピックアップしました。

全体、個別 、それぞれに  テーマ・コンセプト・アイデアを設定し、
ふるいにかけ絞り込み、まとめていきます。


1)共感してもらえるデザイン、お客さん、店の人共に快適な場であること。

2)環境としてのストレスのないインテリア、オリジナリティー・面白さ
   → 商品:メニュー  サービス:人  場:インテリア

3)まず居心地の良いこと→そこにいたいと感じられること。

4)通りのサインから始まり、各ポイントで  お客の視線(意識)に
   デザインが応えること。

5)店側が、‘店を自慢する’ようなデザイン  としない。

6)お客の立場・目線で出来るだけ考える。(よく言われることです。)

7)自分だったら、どんなところで飲みたいか、
   友達と飲むのか、恋人同士なのか・・・。

8)毎日フレッシュなインテリア。
   → しつらえの場を想定する、お客参加型のインテリアはないだろうか?

9)1・2・3の法則をそれぞれのポイントで有していること。
   →看板(サイン)1・2・3  席・1・2・3 カウンター・1・2・3  バック棚・1・ 2・3

10)高価でない材を面白く、意外な方法で、上品に使う。

11)カラーリング・形・グラフィック・・・アートな表現を試みる。
     → テイストをはっきりさせ、客筋を絞る。

12)店側による客づくり、客による店づくり
     → 双方向・リピーター・小さなコミュニティー

13)交差点からの看板:人+魚の‘あれ何?看板’で注意を喚起する
     →多くの視線に応えるコミカル系かつ アート系

14)入り口看板:店名(居酒屋・定食屋であることが分かる。)
     → ここで内部が見える、入るかは入らないの判断をしてもらう。

15)お客を引き込むメッセージ
     → 今日のメニューよりも、面白いイベント情報。

16)お客は年齢層ではなく、感性・価値観・ライフスタイルに基づく。

17)1階の店にまず入り、下か上か→ 場のバラエティー。

18)通り側は、ガラス戸にして解放できるように
     → 冬期の冷気進入への対応、窓際席の居心地を確保する。

19)窓際席は店の賑わいを出すところ、
    見られる席、店の熱気が通りまであふれ出るような状況を演出。

20)イベントを考える。
     →展覧会・ミニコンサート・居酒屋教室・地方特産週間など。

21)営業時間外にもシャッターを開けて内部が見えるようにしておく。

22)椅子やカウンター、照明にアイキャッチャー的な機能。
     → 印象に残る色・形

23)店名:かほりや

24)カウンター:大小の楕円3つより構成、三色に塗り分け(赤・黒・黄色)

25)カウンター高は850程度:カウンター内と客席と目線を合わせる。
     又配管のため床上げが必要。

26)カウンター椅子:シングルとラブチェアー2種類

27)階段下の4人席:ベンチクッションを置き座り心地良く、ベンチ下は収納。

28)テーブルは楕円型、壁のブラケットで取り外し可に。

30)化粧室・トイレ:女性客に支持されるデザイン。
     手洗い器・鏡・便器・手ふきペーパー+カゴ等吟味。

31)天井のデザインに一工夫:照明+カバー兼変形格子

32)バック棚:一番の視線が向かうところ、
    TV・酒瓶・グラス類・飾り物のコーディネーション。

33)内装:壁・天井:杉板貼り+白系ペイント・手漉き紙貼り・+ペイント

34)内装床:板張り 杉やパイン材でOKか?


以上の考えを軸にデザインにまとめ、ソフト&ハードの効果的な融合を目指す。

 

 

 




 

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一級建築士事務所游工房

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田中 宗一 (たなか そういち)
一級建築士(NO.95795)
オリジナルキッチン、天然素材のデザインリフォームのことなら、どんなことでもお気軽にご相談下さい。私が直接対応させていただきます。
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